MCAE: Segmentation Lists

When you click Segmentation Lists, the first view is "All Current Lists," but "All Current Lists" does not mean to include ALL the lists in MCAE.

All Current Lists: view shows all active lists, excluding:

• Archived Lists
• Deleted Lists
• Inactive Dynamic Lists
• Unused Dynamic Lists

Dynamic Lists:

• This includes all dynamic lists currently in your database
• Archived dynamic lists are not displayed in this view - they're moved to the recycle bin
• Deleted and inactive lists are excluded from this view

Inactive Dynamic Lists:

• No prospects added or removed in the last 30 days
• They're no longer actively used in ongoing campaigns or processes
• While they still exist in your system, they're not processing new prospects or updating automatically

Unused Dynamic Lists:

• These are dynamic lists that aren't currently referenced in any active marketing assets (emails, automation rules, etc.)
• Often created for one-time campaigns (like a single email blast), but no longer serve a purpose
• Recommendation: These should be reviewed regularly and either:
• Converted to static lists (if you need to preserve the prospect data)
• Deleted (to free up system resources and improve performance)