MCAE: Custom Redirect data in Data 360

Use case: to track users who access a PDF file on a website that is linked to MCAE.

MCAE has the WebPageActivity data stream ingested into Data 360; however, for the above scenario, accessing a PDF file will not generate web page activity.

Solution: Instead of promoting (such as in an email CTA) the PDF file directly, create a custom redirect in MCAE to track that PDF file URL, then use the "Tracked URL" generated in the custom redirect for the email CTA.

With this, MCAE will ingest the CustomURLActivity DLO that can be mapped to the Website Engagement DMO, then filter the DMO with the Data Source Object contains CustomURLActivity.

Important fields of CustomURLActivity DLO that can be mapped to Website Engagement DMO:

• DataSourceObject__c: CustomURLActivity_OUvxxxxx
• externalCustomUrlId__c: this is Pardot's Custom Redirect ID
• polymorphicCustomUrlId__c: this is Custom Redirect ID in Salesforce called MarketingLink object - prefix 0S0
• externalProspectId__c: this is Pardot's Prospect ID
• polymorphicIndividualId__c: this is Salesforce Lead ID or Contact ID - prefix 00Q/003