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Thursday, January 4, 2018

SimplySfdc in 2017


We just close 2017 and welcoming 2018. I would like to share some interesting statistics in 2017 for SimplySfdc, a blog dedicated to all Salesforce users and community around the world, and check out here for the statistic in 2016 too. Happy New Year 2018!

In 2017, much less blog is written (less than 55%), but total pageview and session only lower for around 25%.

Page 2017 2016 2015 change*
Total New Page 34 76 80 -55.26%
Total Pageviews 115,744 161,516 148,130 -28.34%
Total Sessions 97,310 130,724 123,964 -25.56%
Pages / Session 1.19 1.24 1.19 -4.03%
*compare 2017 with 2016


Similar with previous years, organic search always contributes the largest portion of traffic source, but direct traffic growth around 11%, this is a good sign that simplysfdc.com has become more trusted and followed by more people. A small increase in the referral as the traffic source, but the contribution from the social channel is much lower in 2017.

Channel Source 2017 2016 2015
1. Organic Search 69.68% 78.79% 82.98%
2. Direct 23.67% 12.68% 10.58%
3. Referral 3.81% 3.34% 4.33%
4. Social  2.83% 5.19% 2.12%


Google, as we know, is the most common search engine for everyone, the same applies for simplysfdc.com blog, it contributes more than 96% of traffic in 2017, although it decreases more than 1% compared to 2016. Both Bing and Yahoo stay at the 2nd and 3rd spot, traffic from Bing increase 0.63% compared to 2016, would this mean anything in the search engine war globally?.

Top Search Engine 2017 2016 2015
1. Google 96.23% 97.29% 96.47%
2. Bing 2.53% 1.90% 2.02%
3. Yahoo 0.73% 0.70% 1.40%
4. Other 0.51% 0.11% 0.11%


Top social media contribution to the traffic source for simplysfdc.com is not much change compared to 2016. LinkedIn raised to #1 with contribution almost 50%, while Twitter contribution almost the same with 2016. Both Stack Exchange and Google+ drop almost 4%, but Facebook gains 3% increase. Reddit appearance as #3 in 2016 is most probably not a real traffic. Total of top five social media contributes more than 97% of total social media as the traffic source.

Top Social Media Source 2017 2016 2015
1. LinkedIn 47.03% 21.77% 20.54%
2. Twitter 27.72% 29.07% 15.40%
3. Stack Exchange  7.65% 11.39% 21.04%
4. Google+ 7.62% 11.43% 8.00%
5. Facebook 7.50% 4.45% 19.36%


There is no change of the top 6 countries of visitors, US visitors contribute around 49% of the total visitor, India contributes a little bit higher for more than 20%, UK visitors decrease over the last 3 years. Russia sudden jumps in 2016 is the fake visitor, now they appeared in #10, which is the same as in 2015. Australia, Canada, and French stays at their position, with the small percentage increase for each of them. Top six countries represent almost 81% of the blog visitors.

Top Visitor Country 2017 2016 2015
1. United States 48.80% 49.04% 45.26%
2. India 20.90% 20.41% 20.96%
3. United Kingdom  4.40% 4.88% 5.96%
4. Australia 2.64% 2.17% 2.91%
5. Canada 2.23% 2.12% 2.74%
6. France 1.97% 1.87% 1.94%


From cities perspective, all 6 cities in 2016 stay the same compare to 2016. Hyderabad, San Francisco, and London visitor drop over last 3 years, while Pune visitors increase for the last 3 years. Top 6 cities represent almost 20% of the total visitors.

Top Visitor City 2017 2016 2015
1. Bengaluru 5.75% 5.74% 5.93%
2. Hyderabad 3.31% 3.51% 3.61%
3. San Francisco  2.99% 3.39% 3.51%
4. New York 2.76% 2.98% 2.56%
5. London 2.38% 2.57% 3.20%
6. Pune 2.10% 2.00% 1.88%


This statistic includes access from desktop and mobile. Total top 5 web browsers contribute more than 99% of the visitors. There are no changes in top 5 web browsers compare to 2016. Chrome becomes more popular web browser among visitors. Firefox still at #2, but with a much lower percentage. Some decrease in the percentage of Safari users. Internet Explorer users still there, but lower over the years. Edge included in Windows 10 gain small increase, but do not move it to the higher spot yet.

Top Visitor Web Browser 2017 2016 2015
1. Chrome 82.98% 78.88% 74.46%
2. Firefox 5.92% 8.37% 12.60%
3. Safari 5.33% 6.80% 5.31%
4. Internet Explorer 4.01% 4.46% 6.59%
5. Edge 1.08% 0.64% 0.16%


In terms of operating system, there is no change in the top 5 web browsers. Windows users increase by 1%, MacOS stay at the same at 17%, a big drop of iOS users, but still at spot #3. Android users gain increase over last 3 years.
Total access from mobile and tablet only 6.77% of the total of visitors. This makes sense because most of the visitors access this blog when they have difficulty in configuring Salesforce using desktop/laptop. iOS users down from 71% in 2016 to 59% in 2017, the rest would be Android users.

Top Visitor Operating System 2017 2016 2015
1. Windows 74.85% 73.78% 77.21%
2. Macintosh 17.11% 17.04% 16.33%
3. iOS 3.84% 5.26% 3.37%
4. Android 2.63% 2.18% 1.60%
5. Linux 1.08% 1.23% 1.24%


This year, we see 1920x1080 resolution take over 1366x768 as top screen resolutions, 1920x1080 found in high-end laptop and bigger screen LCD monitor. The rest of screen resolution are all slow down, with exception of 1280x720 now raise to spot #5, it used to be #10 in 2015 and #9 in 2016, this resolution mostly found at the middle-end tablet or mobile phone. 1280x1024 which is at #5 in 2016 and 2015, now drop to #9, which is fount at older LCD monitor.

Top Visitor Screen Resolution 2017 2016 2015
1. 1920x1080 29.06% 22.46% 20.58%
2. 1366x768 22.58% 26.81% 27.01%
3. 1440x900 8.24% 8.94% 9.65%
4. 1600x900 6.11% 8.22% 9.53%
5. 1280x720 4.88% 2.21% 1.20%


Top 5 Popular Page
For popular pages, 3 of 5 top pages from 2016 still stay in 2017. There is one post created in late 2015 How to log a Case to Salesforce support (#3~2016) is no longer popular, as Salesforce change easier way for the user to log a support case. Another blog Salesforce: Custom Button to pre-populate Fields (#5~2016; #3~2015; #2~2014) also no longer popular, as user start switching to Lightning.
A new blog post in early 2017 gain popularity to #2, while Data Loader post from Sep 2013, now gain popularity and take spot #5.

1. Salesforce: How to export Attachments? (#4~2016; #4~2015; #5~2014)
3. Salesforce: ISBLANK() or ISNULL() (#1~2016; #2~2015; #3~2014)
5. Salesforce: Data Loader Time Zone (#8~2016; #13~2015) 


Top 5 Landing Page
1. Salesforce: How to export Attachments?


Top 5 Referral Site
1. success.salesforce.com (new)
2. Salesforce Ben ~ Ultimate Salesforce Blogs List (#3~2016)
3. Salesforce Ben ~ November Round Up of the Top Blog Posts! (new)
4. CloudMyBiz ~ Removing the “noreply” Address from Salesforce Email (new)
5. Stack Exchange ~ Chatter feed data migration (#2~2016)


Sub Blog
I also have 3 sub-blog, where the traffic is not part of the statistic listed above:


Reference:


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