Happy new year 2023! This also meant that
SimplySfdc has shared tips and knowledge related to Salesforce for 11 years, with more than 650+ blogs, what an incredible journey!
As per tradition, this blog will share some statistics of SimplySfdc in 2022 -- here is the statistic for
2021.
In 2022, fewer blog posts were written, but total pageviews and sessions were almost similar to 2021.
Page |
2022 |
2021 |
2020 |
change* |
Total New Page |
37 |
50 |
29 |
-26.00% |
Total Pageviews |
1,038,945 |
971,076 |
305,957 |
6.99% |
Total Sessions |
485,794 |
491,048 |
271,214 |
-1.07% |
Pages / Sessions |
2.14 |
1.98 |
1.13 |
8.08% |
* compare 2022 to 2021
In 2022, direct access to the blog increased by more than 57%, while traffic from searches was down by 4% compared to the previous year. Both referral and social which were pretty low in 2021 are getting lower in 2022.
Channel Source |
2022 |
2021 |
2020 |
1. Organic Search |
85.04% |
88.58% |
82.86% |
2. Direct |
12.29% |
7.78% |
13.73% |
3. Referral |
2.27% |
2.88% |
2.69% |
4. Social |
0.39% |
0.75% |
0.71% |
Again, traffic from Google getting lower, and from Bing is increasing over the years, although, it has not created a lot of impacts yet.
Top Search Engine |
2022 |
2021 |
2020 |
1. Google |
94.35% |
95.94% |
96.85% |
2. Bing |
4.84% |
3.19% |
2.12% |
3. Yahoo |
0.34% |
0.27% |
0.44% |
4. Other |
0.47% |
0.59% |
0.58% |
Except for Germany, which also jump from #7 in 2021 and 2022 to #5 in 2022, all top 6 countries contribute lower traffic. The gap between the United States and India getting closer with only a 6+% difference. One note from this insight is, more countries are accessing SimplySfdc.com because Salesforce.com is used by more countries.
Top Visitor Country |
2022 |
2021 |
2020 |
1. United States |
32.93% |
35.06% |
37.27% |
2. India |
26.57% |
27.40% |
25.20% |
3. United Kingdom |
4.63% |
4.88% |
4.78% |
4. Canada |
3.30% |
3.34% |
3.09% |
5. Germany |
2.76% |
2.08% |
2.18% |
6. Australia |
2.56% |
3.05% |
3.03% |
* Germany was #7 in 2021 and 2020
* Australia was #5 in 2021 and 2020
* France was in #6 in 2021 and #8 in 2020
From the cities' perspective, the top 5 cities are still the same as in 2021. Most familiar cities still appear in the top 6 cities. New York resurfaces back to #6 from #7 in 2021. All top 6 cities (except Bengaluru) contribute a lower percentage compared to 2021. The top 6 cities represent 13.32% of the total visitors, which is a bit lower than in 2021 where the top 6 cities contribute 13.54%.
Top Visitor Country |
2022 |
2021 |
2020 |
1. Hyderabad |
3.66% |
3.67% |
3.86% |
2. Bengaluru |
3.05% |
2.88% |
3.80% |
3. Pune |
2.07% |
2.13% |
2.38% |
4. London |
1.59% |
1.66% |
1.86% |
5. Mumbai |
1.48% |
1.61% |
1.36% |
6. New York |
1.47% |
1.49% |
1.45% |
* Mumbai was #7 in 2020
* New York was #7 in 2021 and #6 in 2020
* Chennai was in #7 in 2022 and #6 in 2021
This statistic includes access from desktop and mobile. Total top 5 web browsers contribute almost 99% of the visitors. Chrome again proves as the default web browser for everyone, and although it is on a downtrend, this may mean something for Chrome for its market domination. Edge shared is kept higher, while the rest are lower compared to 2021.
Top Visitor Web Browser |
2022 |
2021 |
2020 |
1. Chrome |
86.05% |
86.94% |
88.78% |
2. Edge |
6.94% |
5.20% |
2.64% |
3. Safari |
3.49% |
4.02% |
3.13% |
4. Firefox |
2.15% |
2.65% |
3.10% |
5. Opera |
0.29% |
0.37% |
0.30% |
In terms of the operating system, there is no change in the top 5 operating systems. Windows users decreased by more than 3%, and Android shows a bigger jump to more than 8%. Traffic from mobile and tablet users increase quite significantly to 12.60%.
Top Visitor Operating System |
2022 |
2021 |
2020 |
1. Windows |
66.24% |
70.01% |
70.59% |
2. Macintosh |
19.81% |
20.31% |
19.57% |
3. Android |
8.39% |
4.84% |
5.16% |
4. iOS |
3.21% |
3.41% |
2.80% |
5. Linux |
1.57% |
0.92% |
1.34% |
As mentioned in the previous year's blog, a screen resolution of 1536x864 probably is 1920x1080 resolution with the display set to 125% zoom, and 1280x720 is 150% zoom of 1920x1080. So in total, 1920x1080 contributes to more than 51%.
The resolution of 1920x1080 is the standard for most users, and more users move to WQHD (2560x1440) resolution.
Top Visitor Screen Resolution |
2022 |
2021 |
2020 |
1. 1920x1080 |
25.07% |
26.26% |
24.34% |
2. 1280x720 |
15.69% |
14.86% |
12.65% |
3. 1536x864 |
10.65% |
10.99% |
10.44% |
4. 1366x768 |
8.14% |
11.40% |
15.14% |
5. 1440x900 |
6.42% |
7.45% |
8.03% |
6. 2560x1440 |
3.77% |
3.65% |
3.05% |
Top 5 Popular Page
3 out of 5 top pages from 2021 reappear in 2022. A very old blog written in 2013 took the top spot #1 in 2021 and again in 2022 with a record high of more than 35K hits in 2022 alone. Two new blogs written in 2021 appear as #2 and #5.
I'll skip the detail of traffic from both referral and social as their total traffic contribute less than 2.7%.
Reference: