B2B Marketing Analytics, a CRM Analytics app within Salesforce designed to analyze marketing and sales data. It leverages datasets from Account Engagement (formerly Pardot) and Salesforce to provide insights into campaign performance, prospect behavior, and overall marketing effectiveness.
You can create the B2B Marketing Analytics app from Analytics Studio, select B2B Marketing Analytics, and follow the wizard.
You need to enter your Pardot Account ID, then select optional features, such as Account-Based Marketing, Multi-Touch Attribution, Prospect and Activity dataset, etc. If you stopped with the following error:
Unable to create app based on template: [sfdc_internal__B2BMA].
* Your org does not currently meet minimum data requirements to proceed. Please fix the following issues before creating a 'B2B Marketing Analytics' Application:
In the 'sfdcDigest_Contact_CWA' node, the 'pi__grade__c' field doesn't exist, is deprecated, or isn't accessible to the Integration User. In the 'sfdcDigest_Contact_CWA' node, the 'pi__score__c' field doesn't exist, is deprecated, or isn't accessible to the Integration User.
You need to adjust the fields in both Lead and Contact, the Account Engagement Score (pi__score__c) and the Account Engagement Grade (pi__grade__c) fields, to make them visible (as read-only is sufficient) to the Analytics Cloud Integration User profile.
From the object manager, open each field and update the field-level security settings to grant visibility to the Analytics Cloud Integration User profile.
Re-create the B2B Marketing Analytics app from Analytics Studio, and you should be able to pass the error.
Once the app is created, it can also be seen in the "Auto-Installed Apps" in the setup menu.
