Wednesday, November 4, 2015

Salesforce: Mass Email

Although Salesforce is not an email broadcast tool, but it provides with email broadcast capability for Professional Edition and above. Each organization has a limit of daily email broadcasts from Salesforce.

Advantages of using Salesforce for mass email:
  • Able to schedule when email blasts should be sent out
  • Automatically exclude Lead or Contact marked as Email Opt Out
  • Automatically exclude Lead or Contact marked Bounced
  • Option to store as Activity for Lead or Contact for each message send out
  • Merged fields for email content from Salesforce data

Salesforce allows mass email to a maximum of 1,000 external emails per day per organization based on Greenwich Mean Time (GMT). The maximum number of external addresses you can include in each mass email depends on your edition, based on the filter in List View:
  • Professional Edition: maximum 250 emails in a single blast
  • Enterprise Edition: maximum 250 emails in a single blast
  • Unlimited Edition: maximum 250 emails in a single blast

This means if you are on Enterprise Edition, and you need to blast 2400 emails, you need to send in 3 days:
  • 1st day - 2 email blasts: 500 + 500 
  • 2nd day - 2 email blasts: 500 + 500 
  • 3rd day - 1 email blast: 400
You can separate the recipients using Fields as Filter Criteria or using Campaign.

this screenshot is taken from Enterprise Edition when the list view returns more than 500 recipients.

If your admin enables notification when the mass email is completed, from Setup | Email Administration | Deliverability, select Notify sender when mass email completes, you will receive an email with information on how many emails are intended to send out, and how many have been sent out successfully, but this doesn't tell you how many emails bound.

Question: when using mass email and hitting the borderline of 1000 daily emails, for example, 998 emails have been sent out. The next user going to mass email to 30 Leads. Salesforce will tell the user that he or she is only able to mass-send 2 emails today.

Single emails sent using the Salesforce application don't count toward this limit. There’s no limit on sending individual emails to contacts, leads, person accounts, and users in your organization directly from the account, contact, lead, opportunity, case, campaign, or custom object pages.

The single and mass email limits don't take unique addresses into account. For example, if you have in your email 10 times, that counts as 10 against the limit.

You can send an unlimited amount of emails to your organization’s internal users, which includes portal users.


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