Data 360: Email Engagement DMO and Bulk Email Message DMO

For MCAE users, the Email Engagement DMO is mapped to the Email Activity DLO. Important fields in this DMO:

• ssot__EngagementDateTm__c: activity date time
• ssot__BulkEmailMessageId__c: reference to Bulk Email Message DMO: 0XB
• ssot__IndividualId__c: individual field, can refer to Lead ID or Contact ID: 00Q/003
• ssot__EngagementChannelActionId__c: stores information: SEND_STATUS, OPEN, CLICK, BOUNCE, UNSUBSCRIBE, and SUBSCRIBE

Because Email Activity DLO comes from the MCAE Email Activity data stream, this DMO does not have information about emails sent to each individual from Salesforce, but only emails sent from MCAE / Pardot for both List Email and Automated Email.

Bulk Email Message DMO is mapped from ListEmail DLO, which is streamed from the Salesforce ListEmail object. Important fields in this DMO:

• ssot__Id__c: 0XB
• ssot__ScheduledDate__c: the email sent date 
• ssot__CampaignId__c: the campaign ID
• Sent_Via__c: store information email sent from Pardot or Salesforce
• ssot__SendMethodType__c: store information email sent is List Email or Automated Email

Each row of Email Engagement DMO stores recipient ID, email status, etc., while Bulk Email Message DMO stores aggregate information, such as Total Sent, Total Delivered,  UniqueOpens, etc.; there is no individual-level information in this DMO.

But this DMO stores aggregated email information sent from both Salesforce (List Email) and Pardot (List and Automated Email).