Yes, if you are using Salesforce Enterprise or Unlimited edition, you can configure Reporting Snapshot to store historical data, but do not expect old historical data will be available before configured reporting snapshot. Only historical data for specific reporting snapshot will be available after configured and run properly.
Users with "Manage Reporting Snapshots" permission able to create and configure reporting snapshot. Each edition have a limited number of reporting snapshot can be created, so used it wisely.
Here is the summary to create and configured reporting snapshot:
1. Create a source report, this report type should be only tabular or summary.
Please note, the number of records will be created in target object will be the same with how many records in report result. For a tabular report, it will be one to one, and for a summary report, it will be by group summary or grand summary. If you choose grand summary, it will always create only 1 record in a target object.
2. Create a target object, this would be a custom object in Salesforce. Make sure the target object must not be included in a WORKFLOW.
3. Create fields in the target object, by default reporting snapshot will give us 3 information that we can capture into fields in target object: Reporting Snapshot Name, Reporting Snapshot Running User, Execution Time. Try to create field name similar or represent data will be created from source report.
4. Create the reporting snapshot, from Setup - Data Management - Reporting Snapshots. You need to enter: Reporting Snapshot Name (Job name), Running User, Source Report, Target Object, and Description (optional).
5. Map Fields from Source Report to Target Object, in this step, if your source report type is summary, you need to select grouping level. Applicable source report field will be available for each target object, it is based on the field type.
6. Create Schedule, you can set to email reporting snapshot to yourself, other user or to a group, and select frequency on daily, weekly and monthly basis. Available start time will be shown on this screen.
After the reporting snapshot has been run for a few times, you can build a report to show the trend.
Lastly, you can monitor ALL Reporting Snapshot in your Salesforce instance from Setup - Monitor - Scheduled Jobs. Create a new View and filter with Type = Reporting Snapshots, this will show the Job Name, Submitted By, Started, and Next Scheduled Run. If the Next Scheduled Run is blank, this means that 'Reporting Snapshot' is no longer active.
In the past Reporting Snapshot is known as Analytics Snapshot.
Blog last updated: 2 Dec 2018
Reference: Prepare Reporting Snapshots