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Wednesday, January 2, 2019

SimplySfdc in 2018


Happy New Year 2019! Again this time, it is an exciting moment to share some statistic of my blog SimplySfdc - a blog dedicated to all Salesforce users and community around the world - in 2018.

In 2018, I wrote more blog compare to 2017 (more than 85% blog), total pageview and total session increase accordingly.

Page 2018 2017 2016 change*
Total New Page 63 34 76 85.29%
Total Pageviews 171,249 115,744 161,516 47.95%
Total Sessions 149,574 97,310 130,724 53.71%
Pages / Session 1.14 1.19 1.24 -3.74%
*compare 2018 to 2017


Similar with previous years, organic search always contributes the largest portion of traffic source in 2018, and this year it increased by 2%. Direct traffic growth for 2.5%, this is a good sign that simplysfdc.com blog has become more trusted and followed by more people. Both referral and social channel lower in 2018.

Channel Source 2018 2017 2016
1. Organic Search 69.63% 67.66% 78.79%
2. Direct 27.15% 25.64% 12.68%
3. Referral 1.76% 4.09% 3.34%
4. Social  1.46% 2.60% 5.19%


Google, as we know, is the king of search engine for many years, the same applies for simplysfdc.com blog in 2018, it contributes more than 97% of traffic, which is 1% increase compared to 2017. Bing and Yahoo stay at the 2nd and 3rd spot in a very far distance, and both search engine contribution as search engine decrease in 2018 compared to 2017, would this mean anything in the search engine war globally?

Top Search Engine 2018 2017 2016
1. Google 97.48% 96.46% 97.29%
2. Bing 2.02% 2.66% 1.90%
3. Yahoo 0.47% 0.77% 0.70%
4. Other 0.03% 0.11% 0.11%


A huge change in the social media landscape in 2018 for the traffic contribution for simplysfdc.com. Twitter contribute more than half of the traffic from social media - this is aligned as Twitter is the most prominent social media among Salesforce #Ohana. While LinkedIn contribution drops to 15% only.

Top Social Media Source 2018 2017 2016
1. Twitter (#2 in 2017) 56.50% 26.42% 29.07%
2. Facebook (#3 in 2017) 18.00% 7.15% 4.45%
3. LinkedIn (#1 in 2017) 15.65% 44.81% 21.77%
4. Blogger (#5 in 2017) 4.17% 4.61% n/a 
5. Google+ (#4 in 2017) 2.30% 7.11% 11.43%


There is no change in the top 6 countries of the visitors, however, US visitors drop for more than 7.5% of the total number of visitors. All other countries contribute more visitors in term of percentage of the visitors. Top six countries represent more than 79 % of blog visitors.

Top Visitor Country 2018 2017 2016
1. United States 41.84% 49.45% 49.04%
2. India 23.88% 19.56% 20.41%
3. United Kingdom  4.95% 4.61% 4.88%
4. Australia 3.30% 2.58% 2.17%
5. Canada 2.92% 2.38% 2.12%
6. France  2.18% 1.90% 1.87%


From cities perspective, all 6 cities from 2017 still appear in 2018, but New York and San Francisco drop to #5 and #6 with lower percentage compare to 2017. Top 6 cities represent almost 19% of the total visitors.

Top Visitor City 2018 2017 2016
1. Bengaluru 6.08% 5.24% 5.74%
2. Hyderabad 3.76% 3.76% 3.51%
3. London  (#5 in 2017) 2.50% 2.37% 2.57%
4. Pune  (#6 in 2017) 2.32% 1.97% 2.00%
5. New York (#4 in 2017) 2.30% 2.80% 2.98%
6. San Francisco (#3 in 2017) 1.89% 3.02% 3.39%


This statistic includes access from desktop and mobile. Total top 5 web browsers contribute more than 98% of the visitors. For an unknown reason, Internet Explorer takes over Firefox and Safari as #2. Chrome becomes more and more popular among web browser used by visitors.

Top Visitor Web Browser 2018 2017 2016
1. Chrome 83.34% 81.33% 78.88%
2. Internet Explorer (#4 in 2017) 5.43% 4.65% 4.46%
3. Firefox (#2 in 2017) 4.64% 6.36% 8.37%
4. Safari (#3 in 2017) 3.28% 5.32% 6.80%
5. Edge 1.71% 1.11% 0.64%


In terms of operating system, there is no change in the top 5 web browsers, however, Android users take over iOS from #4 to #3. Windows user users increase by almost 2%. Total access from mobile only 5.42% of the total of visitors, down from 6.53% in 2017, while table users stable at 0.70% in 2017 and 0.79% in 2018. This makes sense because most of the visitors access this blog when they have difficulty in configuring Salesforce using the desktop/laptop.

Top Visitor Operating System 2018 2017 2016
1. Windows 75.13% 73.36% 73.78%
2. Macintosh 17.12% 17.93% 17.04%
3. Android (#4 in 2017) 3.15% 2.63% 2.18%
4. iOS (#3 in 2017) 2.80% 4.10% 5.26%
5. Linux 1.36% 1.23% 1.23%


In screen resolution, 1536x864 appears as a new resolution at spot #3, however, actually this is 1920x1080 resolution with the display setting 125% zoom. So in total, 1920x1080 contribute more than 30%, which is 10% above older laptop screen resolution 1366x768. 1920x1080 found in high-end laptop and LCD monitor. 1280x720 now raise one spot, this resolution mostly found at the middle-end tablet or mobile phone.

Top Visitor Screen Resolution 2018 2017 2016
1. 1920x1080 21.87% 20.87% 22.46%
2. 1366x768 20.09% 21.63% 26.81%
3. 1536x864 (new) 8.53% 8.12% n/a
4. 1440x900 (#3 in 2017) 8.23% 8.44% 8.94%
5. 1280x720 6.63% 4.63% 2.21%
6. 1600x900 (#4 in 2017) 4.20% 5.92% 8.22%


Top 5 Popular Page
For popular pages, 3 of 5 top pages from 2017 still stay in 2018.
SOQL query LAST_WEEK ; LAST_N_DAYS:n ; N_DAYS_AGO:n (#4~2017; #2~2016; #1~2015; #6~2014) drop to #7 in 2018.
Salesforce: Data Loader Time Zone (#5~2017; #8~2016; #13~2015) drop to #13 in 2018.
A new blog about Mass Action in the Lightning post in early 2018 gain popularity to #4.

1. Salesforce: How to export Attachments? (#1~2017; #4~2016; #4~2015; #5~2014)
2. Salesforce: ISBLANK() or ISNULL() (#3~2017; #1~2016; #2~2015; #3~2014)


Top 5 Referral Site
1. Salesforce Ben ~ Ultimate Salesforce Blogs List
2. SrinuSFDC ~ Admin 201 Sample Questions 1 - 20
3. Salesforce Ben ~ May Round Up of the Top Blog Posts!
4. Salesforce Ben ~ June Round Up of the Top Blog Posts!
5. Salesforce Ben ~ February Round Up of the Top Blog Posts!


Sub Blog
I also have 3 sub-blog, where the traffic is not part of the statistic listed above:


Reference:

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